MC 205. Writing for Electronic Media

This course will enable the student to apply fundamental planning, analysis and writing skills to the production of advertising, promotion, informative and entertainment scripts for the electronic media (audio, video and Web). The student will examine such topics as target audiences, project goals and budgets, character development, storytelling, formats and business/legal aspects.

Prerequisite(s): MC 169 or MC 175 with a C or better

Credits: 3