BA 140. Introduction to Marketing (O, T►)

This course will enable the student to gain an understanding of the issues and strategies involved in marketing for organizations. Through the use of discussion, exercises, and case studies, the student will gain an understanding of the planning and execution of conception, pricing, promotion, and distribution of goods, ideas, and services.

Credits: 3

Kansas SystemWide Transfer Course
(BUS1030)

Note(s)
O - This course is offered online.