MC 291. Media Buying and Selling

This course will enable the student to develop strategic skills in researching, planning and creating advertising for print, radio, television, and Web. The student will examine such topics as budgets, rates, market share, target audiences, client relations, promotions, non-profit sponsorships and current buying and selling strategies.

Prerequisite(s): MC 161 and MC 169 both with a C or better

Credits: 3