Sep 28, 2022  
Butler 2019-20 Catalog 
    
Butler 2019-20 Catalog [ARCHIVED CATALOG]

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MC 291. Media Buying and Selling


Credits: 3
Prerequisite(s): MC 161  and MC 169  both with a C or better

This course will enable the student to develop strategic skills in researching, planning and creating advertising for print, radio, television, and Web. The student will examine such topics as budgets, rates, market share, target audiences, client relations, promotions, non-profit sponsorships and current buying and selling strategies.





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