MC 205. Writing for Electronic Media

Credits: 3
Prerequisite(s): MC 161 and MC 169 both with a C or better

This course will enable the student to apply fundamental planning, analysis and writing skills to the production of advertising, promotion, informative and entertainment scripts for the electronic media (audio, video, and Web). The student will examine such topics as target audiences, project goals and budgets, character development, storytelling, formats and business/legal aspects.