Sep 28, 2022  
Butler 2019-20 Catalog 
    
Butler 2019-20 Catalog [ARCHIVED CATALOG]

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BA 219. Internet Marketing


Credits: 3
This course will enable the student to explore the transition from traditional marketing methodologies to digitally based techniques. The student will be able to give a critical appraisal of the strategies necessary to conduct e-commerce within the emergence of a global marketplace through the use of discussion, exercises, and case studies.





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