MC 205. Writing for Electronic Media

This course will enable the student to apply fundamental planning, analysis, and writing skills to the production of advertising, promotion, informative and entertainment scripts for the electronic media (audio, video, and web). The student will examine such topics as target audiences, project goals and budgets, character development, storytelling, formats, and business/legal aspects.

Prerequisite(s): MC 175 with a C or better

Credits: 3